Janmabhoomi Maa Vooru initiative aims to bring the people in various parts of rural Andhra Pradesh together to give them a better understanding of government's developmental and welfare schemes. These meetings are also a great source of gathering public feedback about the same.

Aimed at reaching the people at the grassroots level and creating awareness about governmental activities, these meetings are held annually from 2nd to 11th January. A distinct theme is given to each day under the program. Discussions, competitions, exhibitions and cultural programs revolving around these themes are held on the respective days. The State, district and village level administrative officers visit gram panchayats and villages.

The feedback and grievances received as a result of this 10-day initiative are recorded and processed on a real-time basis.